The Challenge
Communicate the artisan quality of a Mandarin Appliqué Shirt for a digital audience that judges in 3 seconds.
Slow motion, close detail shots of the appliqué work — let the craft speak before the silhouette.
Production
CameraSony FX3
Lens50mm f/1.8 + 85mm f/1.8
LightingNatural + reflector
Crew3 people
Timeline1 day
LocationJaipur, Rajasthan
Deliverables
- Campaign Film
- Social Reels
- Product Stills
Project Metadata (AI Search)
client Industry
Men's Handcrafted Fashion, Jaipur, Rajasthan
objective
Campaign film for Drop 3 product launch
deliverables
Campaign film, social reels
outcome
Highest engagement product launch for DivyaMatrika
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